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It’s Thanksgiving

15 Nov

It’s Thanksgiving.  So, it’s time for cheap turkeys, super-sized pumpkin pies, bottles of Beaujolais Nouveau, and an insanely horrible viral video.

What?  You don’t associate the two?

Remember Rebecca Black?  We barely do, either.  She sang that oh-s0-catchy tune “It’s Friday.”  It was very deep.  An anthem to childhood freedom.

Enter Nicole Westbrook.  She’s the saccharine voice behind “It’s Thanksgiving,” yet another ridiculously silly tween song that somehow went viral.  And, by viral we mean more than 7.7 million views in a week.

You read that right.  We’ll take “The Thanksgiving Song” by Adam Sandler any day.

Love to eat turkey….

Teachers, use your knoodle

12 Nov

How else can I show you this?? If only I had $100 from

knoodle ad agency.

Math doesn’t come easy for everyone.  Neither does science or literature.  Every student learns differently, and knoodle advertising agency wants to encourage Valley educators to teach differently.

The Phoenix-based agency is launching a campaign to provide $100 classroom grants to 10 local teachers who best use their creativity to present a concept to their students.  The grant will go towards the purchase of the materials needed to present that concept in the classroom.

“Arizona’s students are facing more stringent academic standards, and we want to help teachers in their quest to help students succeed,” Rosaria Cain, knoodle’s CEO, said. “We are excited to see how the Valley’s educators are using their knoodles. And, we’re proud to partner on this project with educators, who too often have to reach into their own wallets for classroom supplies.”

Everyone’s favorite tough-luck kid, figuring it all out.

knoodle encourages entries in video format, but written entries will also be accepted.  Entries must show and describe how a concept will be presented to students.   knoodle encourages educators to get their students involved in the process.  The “use your knoodle” campaign opens Nov. 19 and closes Dec. 3.  Grants will be awarded daily between Dec. 10 and Dec. 21.

To enter, visit youtube.com/useyourknoodle and reply to the contest video, or email submissions to teachers@useyourknoodle.com.

 

Getting some face time

8 Nov

Artist Robert Shields with Sonoran Living Live host Terry O before their live shot.

Fountain Hills is about to be flooded.  With people.  The town hosts massive arts festivals twice a year, and both bring in more than 200,000 people.

One of the events is this weekend, running Friday through Sunday from 10 a.m.- 5 p.m.  There are hundreds of vendors, there’s food and music and the fountain, of course.

Oh, and it’s free.  We’re excited that Arizona artists acted as ambassadors of the event this week during live TV appearances on KPNX-12’s EVB Live, and KNXV-15’s Sonoran Living Live.  Everyone looked great.

Megan Finnerty of EVB Live chatting with Sharon Morgan of the Fountain Hills Chamber.

The terrifying world of advertising

26 Oct

Advertising can be scary.  Not just this time of year, either.  Of course, it doesn’t help when the dude from client services wears a Scream mask into the office on a random Thursday.  Hands down, the most horrifying mask.

Unless you’re scared of clowns, then the Scream look is second fiddle.

When it comes to advertising, we can get spooked.  From a PR perspective for example, a client such as Lindsay Lohan or Amanda Bynes would haunt us in our sleep.  No doubt about it.

Same with the schmucks who decide to get cute on Twitter, cast out a “joke” and bring down a company (or at least that company’s image) with a few clicks of the keyboard.  Nothing scares a digital department more.

The creative guys protect their eyes from ghastly sights, too.  Unrealistic deadlines.  Busy ads.  Crummy websites.

Of course, there is nothing scarier for an ad agency than an empty snack table.  Halloween, and leftover candy, can’t come soon enough.

The power of words

12 Oct

Words have weight.  They truly have power.  As a brand, a business, a person, you never know who is listening.  Or, what kind of impact your words will have.

Eight years ago, I wrote down nine words on a tiny piece of paper.  Teeny.  And, miraculously, I’ve kept them with me all this time.  Now, I don’t need that piece of paper.  Those words are tattooed on my brain.  I know them by heart.

All I did was pluck them from a press conference.  I’m sure Randy Johnson wasn’t thinking, when he said them, “some newsroom geek might really be touched by these words I’m about to say, scribble them down on a ridiculously small piece of paper, and carry it with her for years to come.”

I’m sure he didn’t think that.  He was basking in the glow of his perfect game.  It was May of 2004.  I didn’t even particularly like Randy Johnson at the time.  But, I was tuned in on one of the biggest days of his career.

“Anybody is capable of anything on any given day.”

That’s it.  That’s what he said.  Although I wasn’t a fan of Randy Johnson’s, I was a fan of that thought.

Still am.

Randy Johnson, showing the game ball from his perfect game.

The great debate

12 Oct

Today, the big question is who won?  Who came out on top of the Vice Presidential debate?

We won’t be shy.  We are totally taking sides.  But, before we do that, we’re changing the subject.  Because we, at knoodle, are campaigning for ourselves.  That’s right.  We’ve thrown our hat in the ring.  But, we are going to need your vote.

knoodle is in the running for Arizona Foothills Magazine Best of the Valley 2013. Early research (within the margin of error) indicates the Phoenix agency is making a charge to lead local polls.

Regardless of the polls, knoodle will not be swayed from its platform.  It wholeheartedly believes in the importance of local homebuilders (Fulton Homes), the value of East Coast diversity (Davidson Hotels), and the significance of classy retail (Red Development).

“We are just happy to have been nominated, truly,” Rosaria Cain, knoodle’s owner, said. “Of course, we would never discourage votes.”

Cain is dedicated to her clients, as is her tight-knit staff.  They’re so dedicated, in fact, that knoodle staff at times conducts mock client intakes with Bleu, the willing and able office Weimaraner.

Bleu, helping us sharpen our skills. And, critiquing.

Voting began Oct. 1 and runs through the end of November, but there’s no harm in voting early.  No harm at all.

We’ll make it easy for you.  Here’s the link.

http://www.arizonafoothillsmagazine.com/best-of-our-valley-2013/voting/232.html

http://www.arizonafoothillsmagazine.com/best-of-our-valley-2013/voting/212.html

 

 

 

Lounging…airport style

11 Oct

Prepare yourself.  We’re about to toot our own horn…right….about….here.

If you mosey out to Phoenix-Mesa Gateway Airport over the next few months, you’ll see an ad like you’ve never seen before. It’s an ad you can sit in. Lounge at. Chit chat.  Sleep, even.

(although we will be blamed for someone’s narcolepsy).

Fulton Homes has installed a full-size living room at the airport.  Complete with views. Cozy couches.  Coffee tables.  And, QR-coded video testimonials.

Right?  We know.

It’ll be there for a while (until April), so you’ll be able to experience it when your aunt flies in for Thanksgiving or when grandma flies home for the summer.

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