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It’s Thanksgiving

15 Nov

It’s Thanksgiving.  So, it’s time for cheap turkeys, super-sized pumpkin pies, bottles of Beaujolais Nouveau, and an insanely horrible viral video.

What?  You don’t associate the two?

Remember Rebecca Black?  We barely do, either.  She sang that oh-s0-catchy tune “It’s Friday.”  It was very deep.  An anthem to childhood freedom.

Enter Nicole Westbrook.  She’s the saccharine voice behind “It’s Thanksgiving,” yet another ridiculously silly tween song that somehow went viral.  And, by viral we mean more than 7.7 million views in a week.

You read that right.  We’ll take “The Thanksgiving Song” by Adam Sandler any day.

Love to eat turkey….

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The terrifying world of advertising

26 Oct

Advertising can be scary.  Not just this time of year, either.  Of course, it doesn’t help when the dude from client services wears a Scream mask into the office on a random Thursday.  Hands down, the most horrifying mask.

Unless you’re scared of clowns, then the Scream look is second fiddle.

When it comes to advertising, we can get spooked.  From a PR perspective for example, a client such as Lindsay Lohan or Amanda Bynes would haunt us in our sleep.  No doubt about it.

Same with the schmucks who decide to get cute on Twitter, cast out a “joke” and bring down a company (or at least that company’s image) with a few clicks of the keyboard.  Nothing scares a digital department more.

The creative guys protect their eyes from ghastly sights, too.  Unrealistic deadlines.  Busy ads.  Crummy websites.

Of course, there is nothing scarier for an ad agency than an empty snack table.  Halloween, and leftover candy, can’t come soon enough.

The power of words

12 Oct

Words have weight.  They truly have power.  As a brand, a business, a person, you never know who is listening.  Or, what kind of impact your words will have.

Eight years ago, I wrote down nine words on a tiny piece of paper.  Teeny.  And, miraculously, I’ve kept them with me all this time.  Now, I don’t need that piece of paper.  Those words are tattooed on my brain.  I know them by heart.

All I did was pluck them from a press conference.  I’m sure Randy Johnson wasn’t thinking, when he said them, “some newsroom geek might really be touched by these words I’m about to say, scribble them down on a ridiculously small piece of paper, and carry it with her for years to come.”

I’m sure he didn’t think that.  He was basking in the glow of his perfect game.  It was May of 2004.  I didn’t even particularly like Randy Johnson at the time.  But, I was tuned in on one of the biggest days of his career.

“Anybody is capable of anything on any given day.”

That’s it.  That’s what he said.  Although I wasn’t a fan of Randy Johnson’s, I was a fan of that thought.

Still am.

Randy Johnson, showing the game ball from his perfect game.

Lounging…airport style

11 Oct

Prepare yourself.  We’re about to toot our own horn…right….about….here.

If you mosey out to Phoenix-Mesa Gateway Airport over the next few months, you’ll see an ad like you’ve never seen before. It’s an ad you can sit in. Lounge at. Chit chat.  Sleep, even.

(although we will be blamed for someone’s narcolepsy).

Fulton Homes has installed a full-size living room at the airport.  Complete with views. Cozy couches.  Coffee tables.  And, QR-coded video testimonials.

Right?  We know.

It’ll be there for a while (until April), so you’ll be able to experience it when your aunt flies in for Thanksgiving or when grandma flies home for the summer.

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